maihiro products develops innovative best-of-breed software extensions, based on the SAP Cloud Platform. The company's origins were in maihiro GmbH's product division, which experienced enormous growth in recent years. In order to continuously ensure top product quality and to meet customer requirements, the division was spun off in June 2019 and now operates as an independent company under the name maihiro products GmbH. 

Facts and figures

Sister company of maihiro

Emerged from maihiro GmbH's product segment 

Certified products

Our SAP-certified Add-Ons are available in the SAP App Center

130.000+ Users

Our users gain benefits 
for their everyday business

Established in June 2019

Since this year we operate as independent company

8+ Years of experience

We always have been motivated by 
a true passion for innovation

60+ Customers

We have a broad and well known customer base

Strong due partnership

Strong partners enable us to optimally enhance our products and processes

Product development  

Together with our customers
we develop constructive solutions

50+ Countries

Our products are being used worldwide


Our mission: “We support your business in saving costs and time while boosting your productivity!” 

For us, digitalization is an enabler for maximizing the value of customer interaction data for sales, service and marketing. 


Our smart and easy to use extensions for SAP help our customers to improve decision making, thus enhancing marketing, sales and service processes. 


Since our current product portfolio is based on joint development, our offerings directly address the needs of our customers on their path to digitalization and greater success. Innovation and being innovative is what we live for. Always keeping pace with the times and even a step ahead: that´s what maihiro products represent.

Managing Director of maihiro products

Francisco Baraona, Managing Director of maihiro products, has many years of expertise in the SaaS environment. 


Most recently, he was CEO of skytron energy GmbH. In this position and in his previous role as Global Head of Enterprise IT Security at TÜV Süd he gained extensive SaaS experience in the areas of internationalization, digitalization, operational excellence and growth. 


In his function as Managing Director of maihiro products, he would also like to focus on growth. 

Due to our leadership in technology, we would like to focus our attention on the rapid further development of our product portfolio as well as our service processes with consistent alignment to the needs of our international customer base. That is why the systematic expansion of our international partner network will play a major role here.

Francisco BaraonaManaging Director of maihiro products

With the help of our products, we can design the relevant processes of our customers more efficiently with innovative SAP technologies, accompany them on the path to digitalization and thus make an effective contribution to the growth of their companies. The intuitive application of our solutions simplifies the work of end users and also makes it more effective.

Szabolcs VeresExecutive Director of maihiro products

Executive Director of maihiro products


Szabolcs Veres, Executive Director of maihiro products, brings to the company over 20 years of experience in SAP cloud technologies and IT, as well as the digitalization of customer-related business processes. 


Before starting at maihiro products, Veres had already been managing maihiro GmbH´s product division for seven years. 


As an authorized signatory for maihiro Products, he is now responsible for the Customer Success and Product Development segments. 


Our software products bear the "Co-Innovated with SAP"-Award, are SAP-Certified and available in the SAP App Center. With this SAP, Europe's largest software provider, certifies that our add-ons 

work seamlessly with SAP's Cloud CRM solutions.