Consumer Goods

Henkel empowers its sales team

Henkel AG & Co. KGaA

Project goals

  • Introduction of maiTour for more than 200 employees
  • Introduction of maiConnect for 150 user
  • maiTour as a solution to steer sales and to ensure ideal visit frequencies while providing the relevant customer information
  • minimization of travel times and letting sales visit the relevant customers
  • fully automized synchronization of e-mails, appointments, tasks and contacts in realtime


Our customer

  • Founded in 1876, today a global supplier of branded goods and system solutions for consumers and industry
  • Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
  • Around 51.000 employees in 120 countries
  • Just under 20 billion € turnover in 2016

Henkel relies on the SAP Hybris Sales Cloud in connection with maiTour, the intelligent, dynamic tour planning for SAP Hybris Cloud for Customer.

Our collaboration with maihiro products is very distinctive and strong. (...) We use maihiro’s maiTour, which enables us to plan visits week-by-week and also optimize how we group visits.